Efficiency is doing things right; effectiveness is doing the right things – Peter Drucker
If we were to use the above quote as a scale with which to weigh the impact of a mobile or web application, many would definitely fall short. This is due to a few key considerations that need to be made before one can embark on the journey of developing a mobile application, or even any kind of web application.
Among these, below are a few points to consider
Are there better alternatives that can meet the need? Cost, time, effort, etc.
Paid versus free/organic installs; the latter should be more
Virality; how many new users are recruited into the app through links shared by existing users
CPA – Cost per Acquisition; the cost of acquiring one new user through paid promotions
Lifetime value; a user’s life time value (revenue brought in during their time using the app) should exceed their individual cost of acquisition
Performance metrics; crashes, API latency, app load time and network errors
User metrics; monthly and daily users, devices used, geographical distribution, time between open and close of app (session) and user retention