Kiss Devs BlogTechnology, in simple words!

How effective is your mobile / web application?

September 5, 2017

Efficiency is doing things right; effectiveness is doing the right things – Peter Drucker

If we were to use the above quote as a scale with which to weigh the impact of a mobile or web application, many would definitely fall short. This is due to a few key considerations that need to be made before one can embark on the journey of developing a mobile application, or even any kind of web application.

Among these, below are a few points to consider

  • Are there better alternatives that can meet the need? Cost, time, effort, etc.
  • Paid versus free/organic installs; the latter should be more
  • Virality; how many new users are recruited into the app through links shared by existing users
  • CPA – Cost per Acquisition; the cost of acquiring one new user through paid promotions
  • Lifetime value; a user’s life time value (revenue brought in during their time using the app) should exceed their individual cost of acquisition
  • Performance metrics; crashes, API latency, app load time and network errors
  • User metrics; monthly and daily users, devices used, geographical distribution, time between open and close of app (session) and user retention
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